金佳
特聘研究员
Email：jinjia.163@@163.com
上海外国语大学国际工商管理学院教授、博导，院长助理，脑机协同信息行为教育部重点实验室副主任，浙江大学和德国波恩大学联合培养博士。运用认知神经科学方法开展信息行为的基础与应用研究。主持包括国家自然科学基金面上项目、重点子题、教育部人文社会科学基金等10余项国家和省部级课题。参与科技创新2030重大项目。在信息系统、神经科学等一区TOP期刊发表成果60余项，授权发明专利4项，获浙江省科技进步二等奖、联合国全球创新大会奖银奖。担任40余个SCI/SSCI期刊审稿人、中国技术经济学会神经经济管理专业委员会副主任委员、中国技术经济学会理事、中国管理科学与工程学会神经管理与神经工程研究会理事、《心理科学》编委等学术职务。
科研项目：
1. 2023 -2026年，国家自然科学基金面上项目（72271166）“社会化信息影响消费行为的动态认知过程和神经机制研究：从价值更新到偏好转移”，46万，项目负责人，在研。
2. 2021-2022年，中国科学技术协会“高端科技创新智库青年项目”（2021ZZZLFZB1207039）：“科技工作者时间分配和身心状况调查研究”，5万，项目负责人，在研。
3. 2022-2023年，教育部人文社会科学研究项目(21YJAZH035)：“基于双重价值动态累积的社会化消费行为研究：行为与认知神经科学视角”，10万，项目负责人，在研。
4. 2020-2024年，国家自然科学基金重点项目（71942002）：“基于神经与行为耦合的消费者购买决策机制、理论与应用研究”，100/225万，子课题负责人，在研。
5. 2017-2019年，国家自然科学基金青年项目（71603139）：“基于感知风险理论的P2P网络借贷风险及其对投资行为的影响机制”，19万，项目负责人，结题。
6. 2016-2018年，教育部人文社会科学研究项目（16YJC630049）：“品牌危机下社会责任行为对消费者情绪感知与购买决策的影响机制研究：基于神经营销学”，8万，项目负责人，结题。
1. 2016-2018年，浙江省哲学社会科学规划重点项目（17NDJC013Z）：“企业社会责任对品牌危机的影响及应对策略研究——基于神经营销学”，5万，项目负责人，结题。
2. 2015-2017年，浙江省自然科学基金青年项目（LQ15G020003）：“时间压力影响消费者在线购买决策的行为和认知机制——基于神经营销学的研究”，5万，项目负责人，结题。
3. 2015-2016年，中国博士后科学基金面上资助项目（2015M581908）：“基于感知风险理论的P2P网络借贷中投资人决策研究”，5万，项目负责人，结题。
代表性论文：
1. Mao, W., Xiao, Q., Shen, X., Zhou, X., Wang, A*# & Jin, J*#. (2024). How effort-based self-Interest motivation shapes altruistic donation behavior and brain responses. Psychophysiology.
2. Jin, J., He, Y., Lin, C. and Diao, L. (2024), How tie strength influences purchasing intention in social recommendation: evidence from behavioral model and brain activity, Internet Research, Vol. ahead-of-print.
3. Pei, G., Shang, Q., Hua, S., Li, T., & Jin, J *. (2024). EEG-based affective computing in virtual reality with a balancing of the computational efficiency and recognition accuracy. Computers in Human Behavior, 152, 108085.
4. Sun X, Jin, J *, Yang Y, Pan Y *. (2024) Telling the bad to motivate your users to update: Evidence from behavioral and ERP studies. Computers in Human Behavior, 153, 108078.
5. Jin, J, Dai, L., Li, T., Xu, T., Ma, B., & Pei, G. (2023). Mechanism of implicit moral decision in the context of non-deceptive counterfeit luxury consumption. Current Psychology, 1-11.
6. Wang C., Li Y., Fu W.*,Jin, J.*(2023). Whether to trust chatbots: Applying the event-related approach to understand consumers? emotional experiences in interactions with chatbots in e-commerce. Journal of Retailing and Consumer Services, 73:103325.
7. Shang Q., Chen J., Fu H., Wang C., Pei G.*, Jin, J.*(2023). Guess You Like It-How personalized recommendation timing and product type influence consumers' acceptance: An ERP study, Neuroscience Letters, 807:137261.
8. Jin, J. , Lin, C ., Wang F., Xu, T., Zhang W.* (2023). A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products, Electronic Commerce Research, 23(2):785-806.
9. Pei, G., Xiao, Q., Pan, Y., Li, T., & Jin, J. (2023). Neural Evidence of Face Processing in Social Anxiety Disorder: A Systematic Review With Meta-analysis. Neuroscience & Biobehavioral Reviews, 105283.
10. Wang C., Li Y., Fu W.,*, & Jin, J*(2023). Whether to trust chatbots: Applying the event-related approach to understand consumers’ emotional experiences in interactions with chatbots in e-commerce. Journal of Retailing and Consumer Services, 73, 103325.
11. Wang, A., Pan, J., Jiang, C., & Jin, J*(2023). Create the best first glance: The cross-cultural effect of image background on purchase intention. Decision Support Systems, 170:113962.
12. Jin, J, Wang, A., Wang C., Ma, Q*.(2023). How do consumers perceive and process online overall vs. individual text-based reviews? Behavioral and eye-tracking evidence. Information & Management,103795.
13. Lyu, D., Moosmayer, D., Ding, H., & Jin, J*. (2022). Choice consistency and inconsistency between self-and gift-purchases: the role of attitude functions. European Journal of Marketing, 56(12),3568-3591.
14. Lyu, D., Liu, Q., Pan, Y., Wang, A., Pei, G., & Jin, J*(Corresponding Author). The different role of trait empathy and state social exclusion empathy on subsequent feelings about gambling outcome: Evidence from event-related potentials and time-frequency decompositions. Neuropsychologia, 2022, 108369.
15. Shen, Q., Fu, S., Huang, Y., An, Y., Jin, J., Wang, Y., ... & Ebstein, R. P. Asymmetric valuation and belief updating over gain and loss in risky decision making: A behavioral and electrophysiological investigation. Behavioural Brain Research, 2022, 429, 113909.
16. Fang, H., Wan, C., Jin, J., & Meng, L. Prior autonomy frustration facilitates persistent behavior: The moderating role of autonomy causality orientation. Motivation and Emotion, 2022, 1-15.
17. Pan, Y.#, Jin, J.#, Wan, Y., Wu, Y., Xu, S., Zhu, L., ... & Rao, H*. Beauty affects fairness: facial attractiveness alters neural responses to unfairness in the ultimatum game. Brain Imaging and Behavior, 2022, 1-9.
18. Yu, H., Liang, Y., Wang, A., Fan, Q., & Jin, J*. (2022). Pay online or pay on delivery? An ERP study of how payment methods affect online purchase decisions for search vs. experience products. Journal of Economic Psychology, 102526.
19. Wang, A., Lyu, D., Liu, Y., Liu, J., Gao, L., & Jin, J*.Country-Brand fit: the effect of COO stereotypes and brand positioning consistency on consumer behavior: evidence from EEG theta-band oscillation. Frontiers in Neuroscience, 751.
20. Wang, A., Zhu, L., Lyu, D., Cai D., Ma, Q., & Jin, J*. (2021) You are excusable! Neural correlates of economic neediness on empathic concern and fairness perception. Cognitive, Affective, & Behavioral Neuroscience, 1-13.
21. Meng, L., Pei, G., Zhang, Y., & Jin, J. (2021). Desire for success awakens: Proof of competence restoration in a non-competitive environment. Frontiers in Neuroscience, 15, 704.
22. Jin, J., Lin, C., Wang, F., Xu, T., & Zhang, W. (2021). A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products. Electronic Commerce Research.
23. Wang, F., Wang, M., Wan, Y., Jin, J., Pan, Y(*). (2021). The power of social learning: How do observational and word-of-mouth learning influence online consumer decision processes? Information Processing and Management.58(5), 102632.
24. Wang, F., Wang, M., Zheng, Y., Jin, J., Pan, Y(*). (2021). Consumer Vigilance and Choice Overload in Online Shopping. International Journal of Electronic Commerce,. 25(3), 364-390
25. Diao, L., Li, W., Zhang, W., Ma, Q., & Jin, J(*). (2021). Electroencephalographic Theta-Band Oscillatory Dynamics Represent Attentional Bias to Subjective Preferences in Value-Based Decisions. Psychology Research and Behavior Management, 14, 149–158.
26. Cai, D., Zhu, L., Zhang, W., Ding, H., Wang, A., Lu, Y., & Jin, J(*). (2021). The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs. Psychology Research and Behavior Management, 14, 319–331.
27. Fan, B., Mao, W., Jin, J(*)., & Ma, Q. (2020). Modulating activity in the dorsolateral prefrontal cortex alter corruption behavior: A transcranial direct current stimulation study. Behavioural Brain Research, 382, 112479.
28. Shang, Q., Jin, J., Pei, G., Wang, C., Wang, X., & Qiu, J. (2020). Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials. Psychology Research and Behavior Management, 13, 29–39.
29. Shang, Q., Jin, J(*)., & Qiu, J. (2020). Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals. Neuroscience Letters, 715, 134665.
30. Bian, J., Fu, H., & Jin, J(*). (2020). Are We Sensitive to Different Types of Safety Signs? Evidence from ERPs. Psychology Research and Behavior Management, 13, 495–505.
31. Jin, J., Wang, A., Liu, J., Pan, J., & Lyu, D. (2020). How does monetary loss empathy modulate generosity in economic sharing behavior? An ERPs study. Neuropsychologia, 141, 107407.
32. Fan, B., Ding, H., Jin, J(*)., Zhao, M., & Ma, Q. (2019). Does the beauty premium effect always exist? — an ERP study of the facial attractiveness stereotype in public’s attitudes toward in-Service Chinese civil servant. International Journal of Neuroscience, 129(12), 1213–1222.
33. Zhang, W., Yang, D., Jin, J(*)., Diao, L., & Ma, Q. (2019). The Neural Basis of Herding Decisions in Enterprise Clustering: An Event-Related Potential Study. Frontiers in Neuroscience, 13, 1175.
34. Zhang, W., Jin, J(*)., Wang, A., Ma, Q., & Yu, H. (2019). Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study. Psychology Research and Behavior Management, 12, 913–929.
35. Jin, J., Pei, G., & Ma, Q. (2019). Corrigendum: They Are What You Hear in Media Reports: The Racial Stereotypes toward Uyghurs Activated by Media. Frontiers in Neuroscience, 13, 168.
36. Jin, J., Shang, Q., & Ma, Q. (2019). The role of appearance attractiveness and loan amount in peer-to-peer lending: Evidence from event-related potentials. Neuroscience Letters, 692, 10–15.
37. Ma, Y., Jin, J., Yu, W., Zhang, W., Xu, Z., & Ma, Q. (2018). How Is the Neural Response to the Design of Experience Goods Related to Personalized Preference? An Implicit View. Frontiers in Neuroscience, 12, 760–760.
38. Jin, J., Dou, X., Meng, L., & Yu, H. (2018). Environmental-friendly Eco-labeling Matters: Evidences from an ERPs Study. Frontiers in Human Neuroscience, 12, 417.
39. Fan, B., Zhao, M., Jin, J(*)., Ding, H., & Ma, Q. (2018). Rational civil servant interviewers: evidence from an event-related potential study of beauty premiums in Chinese civil servant interviews. Experimental Brain Research, 236(12), 3159–3168.
40. Yu, H., Dan, M., Ma, Q., & Jin, J(*). (2018). They all do it, will you? Event-related potential evidence of herding behavior in online peer-to-peer lending. Neuroscience Letters, 681, 1–5.
41. Jin, J., Zhang, W., & Chen, M. (2017). How consumers are affected by product descriptions in online shopping: Event-related potentials evidence of the attribute framing effect. Neuroscience Research, 125, 21–28.
42. Jin, J., Pei, G., & Ma, Q. (2017). They Are What You Hear in Media Reports: The Racial Stereotypes toward Uyghurs Activated by Media. Frontiers in Neuroscience, 11, 675.
43. Jin, J., Pei, G., & Ma, Q. (2017). Social Discounting under Risk. Frontiers in Psychology, 8, 392–392.
44. Jin, J., Fan, B., Dai, S., & Ma, Q. (2017). Beauty premium: Event-related potentials evidence of how physical attractiveness matters in online peer-to-peer lending. Neuroscience Letters, 640, 130–135.
45. Shang, Q., Pei, G., & Jin, J(*). (2017). My friends have a word for it: Event-related potentials evidence of how social risk inhibits purchase intention. Neuroscience Letters, 643, 70–75.
46. Wang, C., Jin, J., Vieito, J. P., & Ma, Q. (2017). Antiherding in Financial Decision Increases Valuation of Return on Investment: An Event-Related Potential Study. Computational Intelligence and Neuroscience, 2017, 4760930.
47. Wu, J.-Z., Yu, L.-P., Li, G., Jin, J., & Du, B. (2016). Using the monotone measure sum to enrich the measurement of the interaction of multiple decision criteria. Journal of Intelligent and Fuzzy Systems, 30(5), 2529–2539.
48. Wu, J.-Z., Yu, L.-P., Li, G., Jin, J., & Du, B. (2016). The sum interaction indices of some particular families of monotone measures. Journal of Intelligent and Fuzzy Systems, 31(3), 1447–1457.
49. Ma, Q., Hu, L., Xiao, C., Bian, J., Jin, J., & Wang, Q. (2016). Neural correlates of multimodal metaphor comprehension: Evidence from event-related potentials and time-frequency decompositions. International Journal of Psychophysiology, 109, 81–91.
50. Jin, J., Yu, L., & Ma, Q. (2015). Neural basis of intrinsic motivation: evidence from event-related potentials. Computational Intelligence and Neuroscience, 2015, 698725–698725.
51. Jin, J., Wang, C., Yu, L., & Ma, Q. (2015). Extending or creating a new brand: evidence from a study on event-related potentials. Neuroreport, 26(10), 572–577.
52. Ma, Q., Jin, J., Meng, L., & Shen, Q. (2014). The dark side of monetary incentive: how does extrinsic reward crowd out intrinsic motivation. Neuroreport, 25(3), 194–198.
53. Ma, Q., Jin, J., & Xu, Q. (2014). The evidence of dual conflict in the evaluation of brand extension: An event-related potential study. Journal of Management Analytics, 1(1), 42–54.
54. Strombach, T., Jin, J., Weber, B., Kenning, P., Shen, Q., Ma, Q., & Kalenscher, T. (2014). Charity begins at home: cultural differences in social discounting and generosity. Journal of Behavioral Decision Making, 27(3), 235–245. (Co-first author)
55. Shen, Q., Jin, J., & Ma, Q. (2013). The sweet side of inequality: how advantageous status modulates empathic response to others’ gains and losses. Behavioural Brain Research, 256, 609–617. (Co-first author)
56. Xu, Q., Zhang, W., Hu, L., Wang, J., & Jin, J(*). (2012). The Development and Research of Bioinformatics in Neuroscience. AASRI Procedia, 1, 359–364.
